AURAI is an eco & ethical swimwear brand
propped up by an intimate flair with surf and
beach culture and deep respect for nature,
created by italo-brazilian designer Natalia Bertolo.
AURAI SWIM collections aim to reflect the essence of a fun, healthy and conscious lifestyle, featuring high quality materials, timeless silhouettes and color palettes, exclusive prints and “surf safe” flattering Brazilian cut swimsuits for all body types. We are based in Auckland, New Zealand, while the manufacturing of our collections is carefully handmade at a small family-owned atelier in Natalia’s hometown in southern Brazil, where she locally sources most of the materials.
Our materials include ECONYL®, a revolutionary polyamide fibre made from 100% regenerated material, pre and post-consumer nylon waste such as nylon plastic scraps, old carpets and fish nets that litter our oceans. From our SS19 collection, we also introduced AMNI SOUL ECO®, made from a polyamide with an improved formulation that accelerates biodegradation in the anaerobic environment, common in most landfills. Also, AMNI SOUL ECO® is a yarn developed and produced in Brazil. Both fabrics are OEKO TEX certified, i.e., zero harmful substances are used in their manufacturing.
At AURAI, we understand that it takes small visionaries
and independently owned brands to blaze the trail of
sustainable and responsible fashion. Since its beginning,
AURAI has worked to raise the importance of better practices
in fashion, supporting craftsmanship and fair trade businesses
and local sourcing of materials. Read more HERE.
About the name…
In greek mythology, the Aurai are the winged nymphs of the breezes that travelled all over the world through the sea carrying messages for the Gods. Like the Greek Aurai, we believe we can also carry an important message. If you want to know more about ecodesign and slow fashion, CLICK HERE !
More about Natalia…
A lover of all things beautiful -fashion-art-history-travel-food-surf-yoga-beach-etc- Natalia was born in southern Brazil, where she graduated from University and started her career. She moved to Milan, where she pursued a Master’s Degree in Fashion Management at IED and worked in the buying office of La Rinascente. Currently she lives and works in Auckland, New Zealand.
Inspired by her ecodesign studies and the slow fashion movement, Natalia’s design philosophy includes a commitment to produce high quality swimwear for a desirable and durable summer wardrobe. Among many design awards she has received over the years, one in particular marked her career in this area. In 2011, Natalia won the Fashion Category of the International Talentos Design Competition, organised by the Fundación Banco Santander (Madrid, Spain), which aims to encourage the creation of sustainable projects and raise awareness among students in the Ibero-American community about the potential synergies between sustainability, creativity and technology. More than 5,200 students took part in the 2011 edition.