Design is not something we take for granted. The truth is that it's hard to rethink our clothes and the processes involved in making them, and most companies aren't willing to compromise their big margins.

Oceans cover 71% of our planet’s surface, proving a home to 300.000 known species and about one million unknown species of plants and animals. These vast bodies of water also help absorb carbon dioxide from our atmosphere and regulate the earth’s temperature. The ocean plays a vital role in the survival of our planet, but the damaging effects of a warming planet is causing changes that put the health of our oceans — and countless species — at risk.

We all want to be more respectful of the environment, fraternize with the workers who make our clothes and generate less textile waste. Well, so far so good. But here’s the hard part… How do we do it?

Ernst Heinrich Philipp August Haeckel was a German biologist, naturalist, philosopher, physician, professor, marine biologist, and artist who discovered, described and named thousands of new species, mapped a genealogical tree relating all life forms, coined many terms in biology and was a MAJOR inspiration for our 2016/17 collection! 

Soon your packages may arrive cushioned in seaweed!! “AGAR PLASTICITY” is this amazing project that explores using marine algae in packaging. Japanese designers Kosuke Araki, Noriaki Maetani and Akira Muraoka known collectively as “AMAM” bested a field of over 1,200 entries from 73 countries to win the prestigious Lexus Design Award.

I, like most people I know, simply loooooove sushi. I can abandon pretty much any other dinner plan if someone invites me for sushi. It was a long time ago though when I realised that everyone eating exactly the same fishes all over the world couldn’t be a good thing for our environment. So I started researching and found a lot of information about what we consumers need to know to choose more ocean-friendly seafood at our favourite restaurants and stores.  

There are few things more satisfying than finding other creative minds, right? These 2 gorgeous kiwi girls share with me a multicultural background and a crazy passion for bikinis (yay!).

I truly love summer. To be completely honest, I even suspect of people who dislike it. Summer and dogs, of course. Summer is vibrant, energetic, dynamic, the perfect excuse to wear a bikini all day, sleep in the shade, sip coconut and enjoy the healing effects of a good swim. 

  A short letter from the future: In that particular morning in the year 2015, the sun was shining and, at the beach, the water was beautifully clear, with amazing shades of blue and green.